Well here we are – Day 4 – and the end is near…
Today I have been inspired by a twitter conversation with a fellow HR professional I met on Twitter via the recent AHRI National Conference: Malcolm Pascoe (@malpascoe).
This interaction combined with my reading of Jonathan Kettleborough’s recent blog post on changing the name of L&D to Capability Development got me thinking about the profession I love and where are we really at…
The conversation on twitter with Malcolm was as a result of a tweet posted by Patricia (@PatriciaHatzi) that reflected on the low number of HR professionals tweeting from the AHRI National Conference. We are talking a few hundred people attending this conference with only a handful of active tweeters. She made a good point.
AHRI apparently had an app for the conference but I did not see one person access the app to plan their conference attendance. Most were accessing their AHRI provided booklet and skimming through the pages to locate the next speaker and location. I was dumb founded – Where is the App I asked one – oh I downloaded that but I like to use the booklet? This from an HR professional who is supposed to be leading / guiding their organisation in the new world of SoMe. We are relying on these people to develop our social media policies, our BYOD guidelines; and Cyber Bullying Policy.
Interestingly, on the last day of the conference one of tweeps put a call out (via twitter) that at the next AHRI Conference next year all the tweeps who were tweeting should get together and form a tweet up – I of course (even if not a delegate of the Conference) took up the challenge – if it’s going to be it’s up to me!
Malcolm and I then got tweeting about how many of the vendors exhibiting at the Conference were not on social media.I understand that most of then are not HR professionals thus I can’t really tarnish them with the HR brush, but that is where it gets sadder – they are sales people who you would think by now would have been educated on the power of SoME to promote, attract and enhance the client base.
Concurrent to this conversation, I happened to be reading Jonathan’s blog post on a recent article he had read from Josh Bersin on advocating for L&D to change it name to Capability Development. Jonathan was rightly arguing that the last thing we need is another name change.
It got me thinking that on the one hand we as a profession are keen to re-brand ourselves to something new and confuse the business even further but were not interested in been the role models on how social media can be utilised to support our learning offerings. Are we looking for an easy way out? Are we shunning the new world because we fear it? Do we have a direction / leadership from the various professional bodies on how we can confront this future?
L&D (and HR more generally) needs to wake up – smell the roses and realise that the world around them is changing dramatically – they need to embrace the opportunities offered, network with like minded professionals and see what they are doing and more importantly how they are doing it. L&D needs to influence the professional bodies to start providing innovative learning opportunities, education resources and material on how they can support their members on this journey.
Case in point: The American Society of Training And Development (ASTD) recently changed its name Association of Talent Development (ATD) but do you think anyone cared. Not really – as a member all I cared about was how would it impact on me and the services I receive from the ASTD (ATD). Was the association going to continue to service my needs and meet my professional development requirements in an innovative and creative manner? Was it establishing new modes of interaction fro its members? The ASTD (ATD) have been going for 75 years and it continues to grow.
In the UK Learning Skills & Technologies Conference has a great turn out but better still it has one of biggest followings on twitter.
Next month The Learning Performance Institute (LPI) is hosting the UK biggest learning event – Learning Live with the Learning Awards as a major fund raising event and celebration of achievement by the industry – if you are on twitter keep an eye on the #learninglive hash tag. The LPI puts a lot of effort in ensuring it delivers for its membership base – it continues to innovate with its free webinar offerings on a range of L&D topics and has structured a number of its accreditation and certification programs to meet the changing needs of L&D professionals.
What we lack in the Australia / NZ region is innovative, creative and forward thinking professional bodies who can set the direction and provide the leadership on the way ahead …
I fear for our local professional bodies and their events – whether they be conferences or their professional development events – I hope they have a look at what is happening around the world and start to restructure future conferences / events in a similar manner – the challenge is there!
Till tomorrow (last post in this series), take care…