Over the last few days I have received notifications of new blogs posted by various L&D professionals. As I opened one after the other I noticed a very alarming trend.
We are in L&D and we advocate short sharp bits of information for our learners. We tell our designers that people should not be made to read longer than 10 mins during a learning session. We advocate modularisation of learning. We speak about chunking information into small pieces.
So I open the first blog and what do I see over 3 pages of writing. I open up the next one, over 4 pages of writing. So I give up and guess what, unfortunately I don’t read any further.
Now I know I am new to blogging and that there are more qualified people out there to talk about blogging, but one thing I do know, if you are expecting me (and maybe others) to read 3, 4 or 5 pages of writing then I think you need to start practicing what you (and I) preach.
This is why Twitter is also so successful – because you only have 140 characters to say what you want to say.
If you want your blog to be read and be successful think about been brief and succinct – would you ask one of your learners to read what you just wrote and is this the right length/amount for the message you wish to convey. If not then do a part 1, part 2 or even a part 3 but don’t write reams and reams because not many will be reading it.